How long will it take! How long will it take for the people who put this guy in power, to see what is happening but more importantly, how all this has happen to take place:
Central Route and Peripheral Route to Persuasion
People may be persuaded in
different ways. Petty and Cacioppo (1981) suggested that there are two
different ways or routes to persuasion: the central route and the
peripheral route.The Central Route to Persuasion
The central route to persuasion involves being persuaded by the arguments or the content of the message. For example, after hearing a political debate you may decide to vote for a candidate because you found the candidates views and arguments very convincing.
The Peripheral Route to Persuasion
The peripheral route to persuasion involves being persuaded in a manner that is not
based on the arguments or the message content. For example, after reading
a political debate you may decide to vote for a candidate because you like the
sound of the person’s voice, or person went to the same university as you
did. The peripheral route can involve using superficial cues
such as the attractiveness of the speaker.ReferencesPetty, R. E., & Cacioppo, J. T.
(1981). Attitudes and persuasion: Classic and contemporary approaches. Dubuque, Iowa: Wm. C. Brown Company Publishers.
Do most of these people believe in where this guy is taking us. They cannot see beyond the facade. This dream world they want to be in. They have put all their hopes and dreams in this guys hands and they cannot, yet, tell themselves that they were wrong.
This is the only thing that makes any sense; because what is happening, doesn’t.
